and entertainment company, made more than $22 million from commerce in 2023, representing roughly 10% of its revenue for the year, executives told Axios.The company, which finished 2023 with a profit and more than $200 million in top line revenue, sees an opportunity in commerce to serve the same interests as its media brand.
While razors are by far its best-selling product, the Daily Wire has since expanded its commerce business under the Jeremy's Razors umbrella to feature more than 40 men's and women's shaving and bath products, such as hair, body, and beard soaps and lotions, razor cleaners, and other razor accessories.
The company also has a separate cigar brand, called Mayflower Cigars, which is built around the brand of Michael Knowles, a host with the company's media division. That brand has surpassed $2 million in revenue since its November 2023 launch, a spokesperson said. The Daily Wire is spending marketing dollars to boost its products on both Amazon and Walmart. It doesn't yet have a retail presence for its goods, but that's something it's considering.