Nike Inc. stood by Tiger Woods during a lost decade for the golfer, when a sex scandal and physical ailments derailed his career and prompted sponsors from Gillette to Gatorade to drop him.
On Sunday the apparel giant’s loyalty was rewarded when Mr. Woods won the Masters, capping a surprising turnaround that marketing experts say could restart Mr. Woods’s endorsement machine and provide a boost to Nike’s golf business.
GOAT
Trump is awarding Tiger the Presidential Medal of Freedom. For golf...
Yay for brands
Gatorade rn
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