Vivek Ramaswamy aims to rework BuzzFeed to make it relevant

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New BuzzFeed shareholder and former GOP presidential candidate Vikek Ramaswamy released a letter Tuesday that called for massive changes at the company, including layoffs and staffing updates.

Vivek Ramaswamy speaks during the Conservative Political Action Conference, CPAC 2024, at National Harbor, in Oxon Hill, Md., Saturday, Feb. 24, 2024. Ramaswamy had purchased a 7.7% stake in Buzzfeed, the Pulitzer Prize-winning digital media outlet that went into restructuring …

“BuzzFeed has lost its way. I own stock because I believe BuzzFeed can still become a more valuable company than at its initial listing, but this requires a major shift in strategy,” Mr. Ramaswamy wrote. Hiring big names like Ms. Owens and Mr. Carlson would be expensive, so Mr. Ramaswamy suggested significant cuts to staff so BuzzFeed’s resources would go toward supporting the company’s “highest value” content.“Address your audience directly and candidly admit: We failed in our obligation to tell you the truth. By both omission and commission, we repeatedly lied on issues of national importance, and so did the rest of the media,” he wrote, referring to the Russia hoax against President Trump.

“I’m skeptical it makes business sense to turn BuzzFeed into a creator platform for inflammatory political pundits. And we’re definitely not going to issue and apology for our Pulitzer Prize-winning journalism,” Mr. Peretti responded.

 

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Former Republican presidential candidate Vivek Ramaswamy takes a 7.7% stake in BuzzfeedFormer Republican presidential candidate and biotech entrepreneur Vivek Ramaswamy has purchased a minority stake in Buzzfeed. Shares of the company are rocketing higher before the opening bell Wednesday. Ramaswamy acquired a 7.7% stake in Buzzfeed, according to a filing with the Securities and Exchange Commission.
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