Cramer: Investors must study up on the Amazon effect before buying any stock

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'Any company with any kind of consumer product could potentially end up in their crosshairs, and that's a very dangerous place to be,' the 'Mad Money' host says.

Investors should factor the Amazon effect into their stock-picking homework because the company is a"Death Star" that could disrupt any industry it decides to set its gaze on, CNBC's Jim Cramer said Monday.

But shares of the streaming platform ended Monday down 4.4% on news that Amazon could release a free music streaming service on its Echo device as soon as next week. Amazon has buddied up with J. P. Morgan Chase and Berkshire Hathaway on a project called Haven to reduce health care costs.

 

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