STB partners Alibaba, Indonesia tech unicorn Traveloka to woo China, Asean visitors

EFFORTS to woo South-east Asian and China visitors to Singapore get a boost with two agreements signed on Tuesday, on the sidelines of the Tourism Industry Conference 2019.

This will involve co-developing joint marketing campaigns and content, collaborating on inbound Chinese traveller analytics, and creating more tourism experiences in Singapore. “With a single partner like Alibaba, we will for the first time be able to engage with visitors at every step of the consumer journey, from pre-arrival to post-visit, through Alibaba’s platforms and technologies,” he said.

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