Embracing AI And Automation For Superior Mobile App Experiences

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Post-Pandemic,Consumer,Machine Learning

I cover consumer-centric insights and analytics that provide executives with solutions needed to drive strategy. I am the CEO of Prosper Business Development where, for more than 20 years, we have provided market leadership and developed contemporary solutions to help Fortune 500 companies navigate change that impacts their business.

The massive popularity of smartphones and the rapid growth of advanced technologies are leading shoppers to turn to their mobile devices as their primary method of shopping now more than ever. Around three-quarters of U.S. adults using them to purchase said goods and services – according to a recentA 3 Point Cheat Sheet For Creating Romantic Chemistry By A Psychologist

These poor mobile applications can have a dramatic adverse effect on a retailer’s financial success. A staggering 90% of senior IT leaders and developers estimate that poor mobile application quality could cost their business up to $2.49 million in revenue. According to Tricentis’ latest study, when AI and automation are integrated into the mobile app development process, these technologies provide businesses with the ability to reduce the number of vulnerabilities and bugs , enhance end-user experience , increase productivity , and improve overall application quality .

 

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