The Strategic Advantage Omnichannel Retailers Have Over Amazon

📆 5/31/2024 5:06 PM
📰 HarvardBiz

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The authors’ research found that by providing consumers with information on the environmental and social impact of home deliveries, omnichannel retailers could capture $100 billion worth of market share from Amazon. It would also allow them to increase margins and make their own businesses more sustainable.

New research suggests that encouraging in-store pickup over home delivery could lead to more profitable sales, higher market shares, and sustainability-performance gains.

The allure of online shopping is undeniable. As Amazon has shown, consumers can receive delivery of almost any product with the simple click of a mouse or touch of a screen. No wonderAccelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

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