Attracting customers and keeping them happy requires companies to do more than just churn out new and innovative products. It requires them to build a deeper understanding of how customers will consume those products, whether to grow their businesses or enrich their personal lives.
But to deliver such capabilities, companies’ “customer-facing business functions need to be silo-free, and connected to customers along a marketing, sales, service, and commerce continuum,” he said.what they’re looking for—in the precise moments they need it. “We’ve got to see what campaigns they’re responding to, which emails they’re opening, and when,” she says. “All of these behaviors are now visible in Eloqua, in a way that just wasn’t possible through other channels and with the older technologies.
3. Let customers subscribe to your range of products, rather than make them pay to own specific ones. “The business opportunity to build recurring customer relationships and predictable revenue streams is tremendous,” Tarkoff says. 4. Create an integrated service organization to build relationships with more loyal, higher-margin customers.