For hundreds of years, men and women have been shaving their faces and bodies. And for about the same length of time, the industry has been controlled by a ruling minority. But that’s changing.
The pair spent three-and-a-half years developing LUI, during which time they spoke to hundreds of women about their attitudes to hair and hair removal. “We found that 98 per cent of women, regardless of whether they have had laser hair removal still own and use a razor regularly,” says Harding. “In fact, it was one of the products that was most used but most disliked in their shower recess.”
And, as beauty standards shift away from attractive equalling hair-free, Harding says more women want a hair-removal solution that isn’t permanent, so they can tailor it to their needs, and even their hormonal cycles. “Unfortunately, the so-called women’s shaving brands that we grew up with were developed by men,” she says.
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Source: 7NewsSydney - 🏆 16. / 63 Read more »