The fold of P&O Cruises Australia signals the end of Australian-branded cruising

P&O Cruises Australia will be folded into parent company Carnival's operations, ending the iconic brand in Australia.

"There's been a lot of restructuring – a lot of bigger cruise lines, you take over smaller ones," she says.Which is precisely how Carnival Corporation chief executive officer Josh Weinstein described the move. Between 10 and 20 jobs will be lost in Australia and Carnival says crew members will be assigned to other ships, although it's not clear where or how."This past cruise season we had Disney and Virgin Voyages come Down Under for the first time," she said.

"People are a bit concerned that, in addition to taking over this cruise line, that there are going to be changes to the itineraries," she said."And especially also value for money because P&O does provide a lot of value for money for cruises."

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