decided to open its first store in the United States, it didn’t head to New York City where most European brands make their first retail splash.
Georgiana Huddart, the cofounder and creative director of Hunza G, said L.A. was her first U.S. retail choice because the brand’s crinkle-knit swimwear was discovered by Rihanna and Kim Kardashian two years after the label was resurrected in 2015. It was a great revenue generator. “L.A. was the first place where we got noticed, and we don’t pay influencers,” she said. “We’ve been very lucky about that.”Silk Laundry, a nearly 10-year-old Australian brand, is unveiling its first U.S.
Charris Yadigaroglou, MB&F’s head of marketing communications, said L.A. was selected to house one of its rare lab locations, also displaying kinetic art, because the city is a haven for high-end watch consumption and collection., ventured to L.A. in 2019 to plant its first U.S. retail flag at the Westfield Century City shopping center. At the time, its partner, Westime, was running the store.
Tapping into the L.A. soccer vibe is Paris Saint-Germain, a French soccer team that sells branded merchandise. It opened its first U.S. store two years ago at the Westfield Century City location. “Sales at the Paris Saint-Germain store were above expectations,” said Brandon Williams, vice president of global communications for Fanatics Inc., a leader in licensed sports merchandise. Fanatics has a retail and merchandising deal with Paris Saint-Germain.
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