Morgan Spurlock obituary: Documentarian who ate McDonald’s for 30 days and changed fast food industry

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Gonzo approach put him at forefront of boom in cinematic documentaries, but he didn’t tell viewers whole story

Few film-makers can say that their work has made a change to the real world, but Morgan Spurlock had a stronger claim than most. His 2004 documentary Super Size Me, an exposé of how the fast food industry was fuellingShortly before the film came out in May that year, the company introduced its Go Active! menu which included salad items; six weeks after its release, the company abolished its supersize portions entirely.Nicola Coughlan: I’m hyper aware of what’s going on in Gaza...

Doubts later emerged about Spurlock’s experiment in bodily attrition, after he refused to release his diet logs from the period; and then when it later emerged that he was an alcoholic who had also imbibed during the shoot. Rejected five times by University of Southern California’s film school, he graduated from the New York University Tisch School of the Arts in 1993. “I wanted to be Spielberg. I wanted to write and direct scripted movies,” Spurlock told Interview magazine. He originally showed promise in this direction, winning an award for his stage play The Phoenix at the New York international fringe festival in 1999.

He also later expressed doubts about the longer-term impact of Super Size Me on fast food corporations, later reflecting: “People say to me, ‘So has the food gotten healthier?’ And I say, ‘Well, the marketing sure has’.”

 

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