Automakers invest heavily in electric vehicles despite still-low demand

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Demand for electric vehicles remains low in the U.S. market, but industry executives at the New York auto show this week said they are pushing ...

NEW YORK: Demand for electric vehicles remains low in the U.S. market, but industry executives at the New York auto show this week said they are pushing ahead with billions of dollars in investments even while preaching patience.

"It's going to be a pretty long runway," Krebs said, adding EV sales may first rise dramatically in government and corporate fleets. Daimler AG showed a new Mercedes-Benz SUV called the EQC Edition 1886 that will go on sale next year"and then we have a whole lot of other electrics coming over the next couple of years," said Dietmar Exler, who heads Mercedes-Benz USA.

He noted the economic advantages of EVs are slight at current gasoline prices. He suggested an I-PACE owner would on average save about US$500 a year by using electricity rather than using fuel, but they will also save on maintenance costs.

 

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