Quickcheck: Does your smartphone really listen to your conversations?

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KUALA LUMPUR: Here are the companies making headlines in Corporate Malaysia.

HOW often have you found yourself discussing a specific product with a friend, only to see specific advertisements pop up for that exact item not long after?

The uncanny timing may prompt you to question whether it's mere coincidence or something else at play.Could there be a more reasonable explanation or is there a secret digital eavesdropper at work?Despite extensive known data mining practice, there's no evidence of direct microphone interference on the user's device. In order to improve user experience, the websites would employ"first-party cookies" to hold information about our interactions, such as login credentials.

Not only does information come from website visits, but it also comes from your searches, built-in voice assistant interactions, YouTube history, app usage, and Google advertising. This enables marketers to target us with advertisements depending on our data as well as that of our friends and family, therefore building a comprehensive profile of our current preferences and needs.

While concerns about smartphone surveillance are all too real, in today's digital world, it is vital to understand data collection mechanisms and start taking precautions to protect private information.

 

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