How This Former Greeting Card Mogul Developed A Remote Golf Paradise

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Golf,Mike Keiser,Mike Keiser Bandon Dunes

Justin Birnbaum is a New York City-based staff writer who covers the business of sports.

Jon Rahm is No. 1 with a record $218 million in earnings—more than double the next highest player—despite not winning a tournament this year. And five other LIV golfers join him atop the leaderboard.2022, when Scottie Scheffler wrapped up his final round at the BMW Championship in Wilmington, Delaware, he accomplished something no player on the PGA Tour had ever done before. The world’s No. 1 golfer posted a.

The PGA Tour will award $402.4 million in prize money in just the 2024 regular season alone, with roughly another $340 million on the table when factoring the four Majors, a slate of yet-to-be scheduled fall events and bonus pools from the FedEx Cup, the Comcast Business Tour Top 10 and the Player Impact Program. That amounts to more than $740 million disbursed to players this year, about 9% more than the $680 million from the 2022-23 season.

“It’s simple economics,” says Tim Derdenger, an associate professor at Carnegie Mellon’s Tepper School of Business. “Competition is good for the players.” Rory McIlroy, a stalwart PGA Tour player, is a distant second this year with $83 million in total earnings, despite collecting victories at the Genesis Open, the Zurich Classic and the Wells Fargo Championship over the past 12 months. The 35-year-old McIlroy remains the most successful pitchman not named Tiger Woods in the sport, partnering with Nike, Optum, and Workday, among others.

 

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