Have you ever noticed how much more you cherish handmade items than pre-bought ones, despite how shabby or wonky they are? Or perhaps you’ve felt an inexplicable pride in a meal you prepared from scratch, even if it didn’t turn out exactly as planned. Maybe you’ve experienced a sense of accomplishment when you managed to crochet a sweater or knit a scarf—even with a few dropped stitches.
Turns out, there’s a fascinating psychological phenomenon at play—one that reveals just how deeply our efforts can shape our affections and perceptions of value: the “IKEA effect.”The IKEA effect is a psychological phenomenon named after the Swedish furniture retailer IKEA, famous for its flat-pack furniture that requires customer assembly. According to, the IKEA effect describes the increased value people place on objects they have partially created themselves.
When people invest significant effort into a task, they experience cognitive dissonance if the outcome is not valued highly. To resolve this dissonance, they tend to inflate the worth of their creation.The endowment effect describes how people assign more value to things merely because they own them. When personal effort is involved, the sense of ownership is intensified—which leads to a higher perceived value.
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