X is now hiding what posts users like from other users. The news was made official in a post Wednesday morning from Elon Musk as the site update was being rolled out. “Important change: your likes are now private,” Musk said, quoting an explanation posted by the company’s engineering account on Tuesday. According to the post, users will still be able to see which posts they have liked themselves and who liked their own posts, but not who liked someone else’s posts.
Soon you’ll be able to like without worrying who might see it.” He added that if users now more freely like posts they’re interested in, X’s algorithm will become more tailored to them. In subsequent posts, Musk and X echoed that reasoning for the change. The update follows a flurry of policy updates Musk has introduced to the platform since taking over in 2022. In March, Musk said that he eventually plans for posts on X to only show the view count instead of that of likes and retweets as well.