Companies modernizing their technology platforms should center their strategies around one unifying goal: turning the customer experience into a competitive advantage.
For most companies, that means something close to a complete rebuild of existing data management platforms. Companies of all sizes and types are working to bring together, normalize, and structure data from sources across the organization into comprehensive data warehouses.
For example, companies and third-party providers are using AI to build “Voice of the Customer” systems that capture and monitor customer feedback on an ongoing, largely automated, and surprisingly affordable basis. Data from these platforms tells companies where they need to improve.
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