In the voice assistant arms race, the frontrunner may be about to finish last. On the heels of Apple revealing a new “Apple Intelligence”-powered Siri at its WWDC 2024 conference, a new report from Fortune indicates that Amazon’s Alexa — arguably the most capable of the current voice assistants — is struggling with its own generative AI makeover: > ...
One employee told Fortune that the message at the company after the demo event was that “we need to basically burn the bridge with the old Alexa AI model and pivot to only working on the new one.” 'The message at Amazon was that “we need to basically burn the bridge with the old Alexa AI model and pivot to only working on the new one.
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