“It’s the Wild West”: Why Silicon Valley’s AI Race Could Leave the Media in Tatters

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‘Wired’ global editorial director Katie Drummond and Axios senior media reporter Sara Fischer discuss whether news publishers are saving their necks—or signing their own death wish—by playing ball with companies like OpenAI.

One of the main concerns for Drummond is that AI companies are essentially letting shareholders take the wheel while consigning safety, accuracy, and accountability to the back seat. “They are not building them in pursuit of a better future,” she argues. “They are building them to beat the other guy. This is all about a race to build the most powerful models and to do it faster than the company next door.

” Elsewhere in the episode, Fischer unpacks how media companies are bracing for the financial fallout of AI-driven search results, which many journalists fear could make reading actual articles unnecessary. “You’re seeing publishers, broadly speaking, really start to scramble to diversify their business models, with the anticipation that search traffic is going to go away. And it’s important to remember that this is happening on the heels of social traffic going away,” she explains.

 

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