Cocoa prices are soaring. Candy makers will need to get creative

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Cocoa Farming,Cocoa Markets,Cocoa (May'23)

Hershey, Mondelez, Mars and Ferrero are among the companies that will have to get creative to deal with soaring prices for cocoa, a key ingredient in chocolate.

Cocoa prices have been soaring this year, hitting record highs and causing headaches for candy companies.

In recent years, the price of cocoa had hovered at around $2,500 per metric ton. But reports of a weaker-than-expected crop set off concerns about supply, sparking the commodity's run-up in recent months. Cocoa hit an all-time high of more than $11,000 per metric ton in April. The price surge has since eased off slightly, but the crop is still commanding well above what food companies are used to paying.

A worker picks cocoa fruit at the Somos Cacao farm in Ragonvalia, Norte de Santader department, Colombia, on Friday, March 22, 2024.On recent earnings calls, executives from Mondelez and Hershey said they believe market speculation is driving at least some of the surge in cocoa. Prices could come down in September, once more information about the new crop is available — but that doesn't mean that they'll return to normal.

"This one has extra peanut butter, so it's a nice way of trying to get innovation into the market at a premium price, let the consumer feel like they're getting value, but just changing the product itself to lower the reliance on chocolate," he said.

 

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