Brands Are Beginning to Turn Against AI

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Brands and companies are growing increasingly suspicious of AI, and promising customers they won't use it in their ads or products.

is our inevitable future, one that will radically reshape life as we know it whether we like it or not. In the calculus of, what matters is getting there first and carving out the territory so that everyone will be reliant on your tools for years to come. When speaking to Congress, at least, someone likePlenty of corporate and individual actors are buying into the hype, often with disastrous results.

But if Dove took a hard stance against AI in order to protect a specific brand value around body image, other brands and ad agencies are worried about the broader reputational risk that comes with reliance on automated, generative content that bypasses human scrutiny. Asand other industry publications have reported, contracts between companies and their marketing firms are now more likely to include strong restrictions on how AI is used and who can sign off on it.

“Cara’s mission began as a protest against unethical practices by AI companies scraping the internet for their generative AI models without consent or respect for people’s rights or privacy,” a company representative tells. “This core tenet of being against such unethical practices and the lack of legislation protecting artists and individuals is what fueled our decision to refuse to host AI-generated images.

It’s hard to guess whether institutional resistance to AI will continue to gather momentum, though between a pattern of high-profilein the technology, companies that effectively oppose it in one form or another seem poised to weather the hype cycle . Then again, should AI go on to dominate the culture, they could be left to serve a smaller demographic that insists on AI-free products and experiences. As in all strategic business decisions, it’s too bad there’s no bot that predicts the future.

 

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