Ford vice chair John Lawler on EVs, 2024 profits, and why the automaker never abandoned hybrids

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John Lawler News

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Yahoo Finance spoke to Lawler at the Deutsche Bank Global Autos Conference in midtown Manhattan this week. Here's what he said about the demand for hybrid...

is having a strong sales year in the US, with deliveries up 11% in the month of May, driven by a nearly 65% boost in hybrid sales from a year ago. Even, played a big part in the company’s Ford+ plan, which split the automaker’s reporting structure into three units: its traditional gas-powered business , commercial business , and EVs .

So the way we think about EVs is it's not a matter of if, it's when and how fast. And so we did see a slowdown relative to what people expected, but I think there was a false signal coming out of COVID of how quick demand was going to grow.That was because of the early adopters — they were really excited about having the choice of electric vehicles. Then we get to the early majority.

Exactly. The cost structure of those vehicles is going to improve dramatically through battery technologies, efficiency of design, et cetera. That’s because our first generation vehicles, to get to market quickly, we converted gas vehicles into electric vehicles. These [second-gen EVs) are ground-up platforms designed specifically to be EVs.

I’ve known you as the CFO, grinding those numbers and financial metrics, but now you have more of a strategic role in the business. I know you used to work in Europe and Asia, and now you’re going to leverage some of those roots, right? What's the new role going to entail, and how do you make Ford more efficient from an operational point of view?

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