With the theme 'Elevating the Customer Experience Paradigm in the Digital Landscape,' the forum addresses the need for businesses to rethink their CX approaches in the digital era.Insights from the Department of Trade and Industry highlight the importance of understanding consumer behavior for goods and services providers in the Philippines.
Rakuten Insight survey revealed that 37 percent of Philippine respondents maintained their online shopping habits in the second quarter of 2022, underscoring the necessity for businesses to adapt their CX strategies to meet evolving consumer needs.
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