The luxury fashion industry has started using NFC Tags in combination with NFTs to link physical objects with digital assets — thus the term"Phygital." NFTs have been around for about ten years, and they were regarded as the standard bearer for digital asset identification. However, they were not linked to real-world assets and were something of a niche interest, subject to a
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Endstate CoFounder and CTO Bennett Collen said, “The brilliance of our chips lies in their ability to seamlessly integrate customer engagement, loyalty, sustainability, and authentication. Our technology has the potential to revolutionize how consumers relate to the products they own. By enhancing physical products with content and experiences, we transform them into items of profound significance. People tend to cherish meaningful products, boosting both retention and secondary demand.