The world’s most valuable sports team has signed a multi-year partnership with a gambling company to enable gambling on game days.
Representatives for the Cowboys were not available for an interview at the time of publication. However, it’s the team’s next step in adding more content to the Cowboys brand, said Chad Estis, the team’s executive vice president of business operations.“We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades,” he said.
“There’s no plans to put a slot machine in AT&T Stadium or no mobile apps that have been contemplated as part of this sponsorship,” he said. “In terms of in-game opportunities and promotions beyond the advertising, we’re working through those details with the Cowboys about what potentially could work.”So, in the future, fans may be able to scan a QR code that will take them to a website that will show them where the nearest slot machine is located, Wadley said.
“As the official casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family,” he said. “The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement.”