TALA, the world's first financial technology company for the Global Majority and a reliable partner of micro, small and medium enterprise owners, identified what motivated women to consider starting their own business.With the innate sense to prioritize their family's needs at all times, 56 percent of the respondents reported they were driven to venture into entrepreneurship to have the flexibility to care for their family while making money.
One of the most prominent factors that hindered women from growing and reaching their fullest potential was the lack of access to financial services and products, such as credit and capital, to jumpstart and/or support their chosen ventures.
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