. “She’s told me so many times that she wants it more than anyone,” Del Rey said. “And how amazing — she’s getting exactly what she wants.”, to have spent at least two months atop the list and is the first album by a woman to spend its first eight weeks at No. 1 sincespent its first 11 weeks at the top in 1987. It also extends Swift’s record of weeks spent at the apex of the Billboard 200 to 77 — 10 weeks more than the artist with the second-most,she has done it but for how long — and when.
The competition resulted in a major coup for both artists: For the first time in eight years, two albums had earned over 300,000 equivalent album units in a single week in the United States, according to Luminate. As one user wrote on X: “I didn’t wanna believe it but… Taylor could actually be chart obsessed…”.that Swift’s flood of releases is not just feeding superfans, but boxing others out of the spotlight — and the type of acclaim and prestige that a No. 1 album can provide.
Given its success, Swift’s extended-rollout strategy could become a blueprint for others to follow to maintain momentum on the charts. Meanwhile, some industry insiders are wondering when it will end, with one industry source comparing the ongoing’s current chart reign as she occupies the Nos. 2 and 3 spots on the Billboard Hot 100 with “Please Please Please” and “Espresso,” respectively.