TOKYO: With just days until Japan ushers in a new era with the crowning of a new emperor, one entrepreneurial company is cashing in by selling cans containing"the air of the outgoing era" - a breeze at US$10.
The cans have been produced in the central Japanese village of Henari, which is written using the same characters as those used for"Heisei", he said, adding that the cans can be snapped up at a roadside station in the village and online. Firms around Japan are scrambling to produce memorabilia from the outgoing era before the country enters the"Reiwa" era on May 1 when new emperor Naruhito ascends the Chrysanthemum Throne.Oval gold coins engraved with Heisei are selling like hot cakes at Tokyo department stores, while confectionery makers are bringing back blockbuster sweets popular during the Heisei era.
Doraemon in real life.
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