35-year-old's income streams made her more than $500,000 last year—some are completely passive

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Julie Berninger continues to make money on her blog, Etsy and business, Gold City Ventures. She recently founded an influencer agency called Auros Agency.

, in 2015, while working as an engineer manager at Amazon. That's brought in tens of thousands of dollars in passive income for years. She started her Etsy store, where she sells printables like bachelorette party activity lists, in 2017. That, too, has brought in thousands in passive income every year.. This one replicates the success of Gold City Ventures for creators with a sizable following.

For her, the Etsy shop is less an income stream and more a tool to help her Gold City Ventures community. The store gets referenced in her course as an example. "It's part of the teaching method," she says. If she has a good idea for a product, she tries to share it with her community instead of creating the product for her store.

The company's gross revenue exceeded $2 million in 2023 and Berninger's take-home pay for the year was more than $500,000. She works on the business about 10 to 15 hours per week.The idea for Auros Agency came after a conversation with a reality TV star made Berninger realize there could be a market for replicating their course success with influencers, who have already built dedicated audiences.

Auros creates their clients' courses, helps to build their communities and creates a marketing funnel for their product. Thus far they've signed three clients: realtor Brooke Coughlin,

 

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