. However, the toy company has 16 movies in development, with properties such as Masters of the Universe and Hot Wheels having projects in the works. It's part of the reason why Mattel Chairman and CEO Ynon Kreiz was named Cannes Lions International Festival of Creativity's"Entertainment Person of the Year.") offers the big franchises and brands that media companies are looking for, the kinds"that really elevate and pierce through the crowded market.
And last year we had the highest share gain ever in the history of the company in the US and continue to capture value outside of the toy aisle through entertainment. We've announced 16 movies in development with some of the most, uh, creative partners in Hollywood, and we are very excited about some of these projects.We recently announced Masses of the Universe that will be released in June of 2026 from my time, So that's an exciting project.It's with Amazon as a partner, but it will also have a theatrical distribution.
Our brands have a built in fan base, and while not every movie would be the next Barbie, the opportunity, uh, can come from anywhere.So we and and, of course, by taking multiple shots on goal with different partners, different creative executions, different distributors.And for Mattel, a movie doesn't have to reach the same level of box office success for, for that for that, to have a commercial impact.
So when we take a project to the market, we don't have to build it from scratch and create awareness and build this relationship. And of course, screen time is higher than ever, except that it comes in different forms, and the importance of entertainment is higher than ever. We're still early in the strategy, even though we had some very strong, uh, success and and clear showcases for the potential of our IP the potential of Mattel films, television, digital parks and the other opportunities we have digital.
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