Journey Alerts, Asia Mobiliti partner to open up access to public transport for millions in low, mid-income countriesAnnouncement during Asia Mobiliti’s participation in Start-up Village at MOVE London '24Journey Alerts, a UK company and Malaysian Mobility-as-a-Service company Asia Mobiliti announced at MOVE London 2024 a collaboration to improve urban mobility connectivity, particularly within under-served population groups.
With apps not easily accessible or well used in low and middle-income countries, engaging the millions of daily active users on the messaging channels instead will unlock previously unachievable global reach. Behavioural insight generated by Journey Alerts’ sophisticated intent mapping technology also enables local transport operators to re-route existing services and create new routes mapped to actual passenger demand.
Alex Froom, Journey Alerts CEO, said: “This is an exciting partnership which will make a genuine difference to millions across the world who struggle to access public transport services. For too long now, improving mobility has over-relied on transport apps which are skewed towards a wealthy urban demographic and are no longer fit for purpose. People are tired of transport apps – only 20% of travellers in Europe now use them, and for 50% of those it’s just Google Maps.
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