Canada’s largest independent craft brewer won’t know for weeks the “real consequences” of cutting down production to help Calgary’s water conservation efforts after a ruptured pipe forced city residents to do everything from taking shorter showers to leaving their lawns to wither in the sun.
Residents of Calgary and surrounding communities have been under mandatory and voluntary water restrictions since a pipe burst on June 5, cutting water supply in half. City officials announced earlier this week that repairs should be completed ahead of schedule, with restrictions set to ease by July 5, the same day that the 10-day Calgary Stampede begins.
Blair Berdusco, executive director of the Alberta Small Brewers Association, said the provincial group has been working collaboratively with its Calgary members to share recommendations on water conservation in taprooms and at front-of-house. She said most breweries in the city have been able to continue operations without much impact, but some may be pushing back seasonal offerings in favour of their core lineup.
“Brewers put a lot of their hopes and dreams and the success of an entire year on June, July and August. Those are your make-or-break months,” he said, adding that 40 per cent of their revenue is generated during these three months.
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