FILE - In this is June 10, 2014 file photo of weapons from the"Game of Thrones" are displayed at the Waterfront Hall, Belfast, Northern Ireland. NEW YORK -- From wine to clothing to tours, HBO and retailers have cashed in through the years with "Game of Thrones" merchandise. "Thrones" is not only a huge international show but also a massive business, with all sides hoping to pad the bank during the show's eighth and final season.
Popular tours of "Game of Thrones" filming locations in Croatia and Ireland have boosted small, local economies there, according to TripAdvisor's Andrew Aley. "The one thing that always stands out in my mind from the first season was all the textures, all the way the leathers are finished, the artisan fabrics, and it's a lot of what we do," said Varvatos. "But I also didn't want to make 'Game of Thrones' where someone felt like they were wearing a costume around town. ...
"HBO wants to get as high a licensing fee as possible. It will not want the companies that license 'Game of Thrones' to know what deals HBO is striking so that those companies seek to obtain a lower fee," wrote Dr. Larry Chiagouris, professor of marketing at Pace University, in an email to the Associated Press.Aside from the chance to make money, there have been other benefits to retailers joining forces with HBO. Take Urban Decay's new makeup collection, for example.
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