The 2024 Summer Olympics in Paris are set to see plenty of attendees — but travel data shows there are still opportunities for last-minute deal-hunters to capitalize on current market dynamics. Roughly a month out from the Friday, July 26, torch-lighting ceremony that will kick off the games, more than 75% of Paris-area rooms tracked by analytics firm CoStar have been booked over the Games’ opening weekend. That compares with approximately 42% occupancy over the same weekend in 2023.
That is down 27% compared with the same period last year — but Hopper economist Hayley Berg said that largely reflects a step-down from the sky-high prices seen during the post-pandemic “revenge travel” surge that continued into 2023, along with greater seating capacity being offered by air carriers.