Netflix has experimented over the years with different pricing tiers, in addition to launching plans both with and without advertising. Meanwhile, in an effort to broaden its funnel and capture even more potential subscribers, the company is reportedly considering a subscription change that would be its most radical yet: Offering a completely free version of the service, supported by advertising. Netflix has experimented with a free offering before, in Kenya, but ended it last year.
Bloomberg's sources insist that this is only the subject of internal company deliberations at the moment. Clearly, though, the offering would help the company continue its momentum, especially in places where lower-income consumers can't afford the service as it's priced now. The idea of a free plan stems from the slow growth of Netflix's ad-based subscription tier, which at the moment pales in comparison to that of rivals like Prime Video, Hulu, and Peacock.