These demonstrations have proven to be more than just fleeting moments of dissent; they are a clear message to the government that the voices of the youth cannot be dismissed. While some leaders initially underestimated their influence, President William Ruto has recognized their significance and has vowed to engage with them. This shift is not merely a reaction to protests but an acknowledgment of a broader societal transformation.
In Kenya, the youth-led protests against the Finance Bill are a microcosm of this global phenomenon. Young Kenyans are using social media platforms like TikTok to amplify their message, turning what started as online dissent into powerful street protests. This generation's adept use of digital tools has made their activism more visible and impactful, showcasing their ability to mobilize and influence public opinion.
Critics of"woke capitalism" argue from both ends of the spectrum. Some activists see corporate social responsibility as mere lip service, while others claim it detracts from business profitability. However, these criticisms miss the larger picture. The corporate world's shift towards more socially liberal practices is a reflection of changing societal values. Companies that align themselves with these values are more likely to attract both talent and customers.