The company has hired a former Zipcar, GM Maven, and Ford Chariot executive to help it expand the platform business.
Business Insider caught up with Grossman by phone ahead of his official installment to learn about his experience in the field so far and what he was expecting in his new role at Zagster, which he began a few weeks ago. In a past life, Zagster rented bikes directly to consumers through deals with colleges, companies, and towns.The choice between modes of transportation is a hot topic right now among tech companies entering the mobility space, with Lyft adding bike and scooter options into its core app in some of the dozen cities where it operates the vehicles and Uber following suit.
For now, that new thing is looking like scooters, but there's no reason it couldn't be a different type of vehicle in the future. Lime, for instance, still one of the leaders in scooter rentals, has pivoted from bikes originally, and is currently working to roll out"lime pod" branded car rentals. Regardless of vehicle type, Zagster wants to take a familiar role in working with the cities where it operates.
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