on a capsule collection combining the former’s staple designs and penchant for comfort with the latter’s bold aesthetic.
Dubbed “Khrisjoy Loves Scholl,” the line reinterprets Scholl’s signature Pescura clogs, which became fashionable in the ’60s when French actresses wore them to vacation on the French Riviera.In the two iterations, the upper is rendered in a glittery version, while a heart shape enclosing the Khrisjoy logo is carved in the wooden sole, popping up on the heel.
In addition to Philosophy di Lorenzo Serafini — which resulted in a bold, cherry-hued style with a vinyl upper featuring three buckles — over the years Scholl has launched. The tie-up with Scholl follows the news of the brand’s cofounder and creative director Marzia Bellotti parting ways from the company, as reported
Bellotti established the brand in 2017 with Maurizio Purificato, who exited the company in December, when Alsara took full control of Khrisjoy. The Switzerland-based private investment company first acquired a majority, controlling stake in the label in 2021, and since the acquisition, it has invested in bolstering the brand’s management team, developing its wholesale distribution, launching e-commerce operations and expanding product categories.
Along with Khrisjoy, Alsara’s portfolio includes Akoni, which produces eyewear for its namesake brand and is a licensee of ; investor Bidayat; design venture Fromm, which has been staging presentations in Milan during Design Week and Salone del Mobile; Egypt-based jewelry brand Azza Fahmy and handbag label Okhtein, and Flyroom.