PrettyLittleThing has started deactivating customers' accounts for returning too many items. The online fashion giant sent out emails over the weekend, telling customers they had been banned from placing orders due to their 'unusual high returns activity'. It comes just days after the company introduced a £1.99 fee for every item sent back. Several angry customers posted screenshots of the email online. Many complained they had already paid £9.
Others hit out at the brand, saying it should improve the quality and sizing of its clothing. 'Maybe if your clothes weren't so s***, people wouldn't have to send them back,' one person said. 'If your clothes sizing were actually what you stated, then surely you wouldn't be getting so many returns. Don't even get me started on the quality of some items,' said another.