SMBs Flourish: Embracing AI For Efficiency & Engagement

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Post-Pandemic,Consumer,Machine Learning

I cover consumer-centric insights and analytics that provide executives with solutions needed to drive strategy. I am the CEO of Prosper Business Development where, for more than 20 years, we have provided market leadership and developed contemporary solutions to help Fortune 500 companies navigate change that impacts their business.

Artificial intelligence has entered almost all facets of our modern world. E-commerce consumers are greeted with chatbots when they visit online stores, employees across industries are using AI to increase productivity and, at the enterprise level, companies are in a rat race to improve and scale performance with AI and machine learning tools.

As these small and medium-sized businesses consider taking a page from the enterprise playbook, SMB owners should consider the myriad of benefits AI offers. From automating daily tasks to smart inventory management systems to better communicating with customers for increased customer loyalty as trends of personalization reverberate across the industry, AI can make SMBs more efficient and future proof operations.

It's important to note that some technologies can be used for predictive analysis, too, which means that businesses can take a forward-looking approach to operations. The combination of AI and machine learning can offer small businesses the ability to forecast demand and plan to accommodate the ebbs and flows of demand. It can also help combat unforeseen supply chain disruptions or increasing costs of raw materials that can make or break small businesses if caught off guard.

 

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