How hedge fund investors are making money off the data you're giving them for free

div > div.group > p:first-child"> Think of something simple, like going to a store for some new clothes. That simple retail transaction generates a legion of data, like where you're shopping, your demographics and exactly what choices you make in the store. That data is anonymized and aggregated with other shoppers' data before being sold.CNBC wanted to untangle the alternative data supply chain, and see exactly who's profiting off of your data, and how.

The firm analyzes those satellite photos and turns it into data showing where and when people are shopping. They say consumer traffic can give them an early sense of same-store sales and revenue ahead of quarterly earnings. When you bought those pants, companies were tracking that too. If you use a program that combines all of your financial accounts in one place, you may have agreed to let companies like Yodlee sell your credit card transaction history to hedge funds.Your emailed receipt for the pants is also full of valuable insights. That data is pulled through services like Rakuten Intelligence's Unroll.me. The software markets itself as a way to rid your inbox of junk mail.

does it anonymize all the times Target overcharges me then apologizes ?

this is facebooks entire business model not a big surprise

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