GM brings in new CEO to steer troubled Cruise robotaxi service while Waymo ramps up in San Francisco

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General Motors has named a veteran technology executive with roots in the video game industry to steer its troubled robotaxi service Cruise.

FILE - Marc Whitten, Microsoft Corp.'s chief production officer of interactive entertainment, is pictured May 21, 2013, at an event in Redmond, Wash. On Tuesday, June 25, 2024, General Motors announced Whitten will take the helm of its troubled robotaxi service, Cruise, as it tries to recover from a gruesome collision that triggered the suspension of its California license.

Marc Whitten, one of the key engineers behind the Xbox video game console, will take over as Cruise's chief executive nearly nine months after one of the service's robotaxis dragged a jaywalking pedestrian — who had just been struck by a vehicle driven by a human — across a darkened street in San Francisco before coming to a stop.to charge for rides throughout the second densest city in the U.S.

It’s the second major city where Waymo’s robotaxis are open to all comers, joining Phoenix, where the driverless vehicles have been giving rides for several years. Whitten, who also has worked at Amazon and Sonos, will be taking over a robotaxi service facing far more daunting challenges. General Motors earlier this year disclosed that the U.S. Justice Department hasinto Cruise’s handling of the October crash in San Francisco. California regulators also fined Cruise $112,000 for its response to that collision.

 

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