Melisakim is one of Nigeria’s most successful women-focused fashion outlets based out of Nigeria’s capital, Abuja.
“The reason is not far-fetched. The business environment is tough in Nigeria. Successful mass-market fashion thrives on a monumental scale, which the Nigerian environment doesn’t yet support because of its lack of the necessary infrastructure such as electricity, capital and skilled manpower.”Nigeria, Africa’s largest economy with over 180 million people, once boasted a thriving textile industry but was abandoned as the government shifted its attention to the crude oil in the early ‘80s.
She explained that Melisakim has focused on affordable luxury fashion items, providing fine, quality fashion wears and accessories “that ensures that our customers have the best value for their money” in the absence of local alternatives.
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