Why the Japanese don't buy American cars

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U.S. automakers barely have a presence in Japan, the world's third-largest car market. Some blame protectionism, others cite the tastes of Japanese consumers and a lack of investment.

But industry observers chalk the admittedly glaring disparity up to the unique characteristics of the Japanese auto market: American firms don't really make cars that suit Japanese tastes, Americans have not invested in a dealership presence in the country, and many Japanese consumers have a persistent, if outdated, idea that American vehicles are unreliable and inefficient.

Roughly 40 percent of the cars sold in Japan are a special class of extra small cars call Kei cars. Nearly all of those are sold by Japanese brands, such as Suzuki and Daihatsu. Japan is a crowded country, and drivers like the convenience and efficiency of small vehicles that are easy to maneuver on narrow streets or fit into tight parking spaces.

"In Japan, there is a different market and different consumer," said Kristin Dziczek, vice president of industry, labor & economics at the Center for Automotive Research. Although U.S. autos aren't taxed going into Japan, American cars aren't made for Japanese consumers."We are giving them our off-cast, things we make for the North American consumer that we hope we can then sell in other markets.

Japanese automakers are so adept at serving their home turf that about 95 percent of the cars on Japanese roads are Japanese makes. Imports make up the balance, and most of those are European luxury vehicles or sports cars.

 

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They make up a high percentage of the compact cars in the US. Japan has no demand for oversized vehicles.

They have tiny roads no good for big ass American cars🤡🤡🤡

wouldn’t the reverse of japanese cars on american roads be american roads on japanese cars? (also, that’s not very nice)

Coz us cars hv nothing but horse power only🤦‍♂️🤷‍♂️

Lemme guess, cause us automakers make primarily trucks and SUVs which are not very popular in compact loving japan

Consumers Guide rates the Chrysler Pacifica minivans in 1st place in quality better than the Japanese quality for the last 3 years!!!!!! I have to agree!!!!

No room for cars in Japan 👹👹

American cars suck. Everyone knows that !

scotty youtube : american car is endless money pit

Distance function form efficient not effective every terrain CityLab toyota inc technicians techniques technology expertisematter bestbuy office make IMGmodels expertiseDOESmatter outrun AND outlast RichmondRaceway dail9 delusional theory chronicle concept get .jp/ed

Instead of cars, Japanese are buying Apple products. Don’t worry too much.

Because the Japanese are smart and support their wealth creating industries. Americans...not so much.

The Japanese tailored their cars to American taste and sizes. The Americans want to sell Suburbans in Japan where a Prius will barley fit in the parking space.

One of the biggest limiting factors on buying US cars is , Japan drives on the left side of the road, like UK and Australia Jeep offers right hand drive (made for driving on the left side of the road) models, perhaps why they sold the most units Please look at fundamentals .

A sweeping statement but the US has a particular way of thinking; sometimes great, sometimes flawed. What's unusual is that the US is so sure, so self-confirmed their versions of events/modus operandi are correct, they often don't think (or care) to hear otherwise.

Yeah... they’re crap cars, that’s why...

I think American car quality is being viewed as inferior

There are many German cars on the streets of Japan.

Just because US cars are more expensive and posh in making than Japanese cars

Most American cars have shortcomings in efficiency, technology, compact size, and durability.

Who cares they also employ more Americans than American companies ever did and they use American resources to employ even more American industry.

Ever since Knight Rider .....

Because all of you (american mainstream media) are bashing to Tesla! The most American and most advanced car manufacturer that makes true American cars, employer of tens of thousand American citizens! Guys, you need to understand and learn meaning of patriotism..

forced buzzer listnership

Here’s a wild guess. They’re built better, last longer, and need fewer repairs.

Because they’re shit

StandWithHongKong passHKHumanRightsDemocracyAct hongkongpolicebrutality ChiNazi

Why not mention tesla here

Love the US car companies crap would not cost so much they would sell but they cost way too much with the crap that they put out

The late Lee Iacocca took up this issue!

😒

First of all Fiat Chrysler should be failing in the US, total complete garbage junk. Go ahead and buy a Fiat Chrysler and you'll know what I mean. Ugh, what a piece of crap. Good luck getting 100k miles out of these cars. Not possible.

During the financial crisis it seemed little chance we’d see new american cars on any road😂 Hey, why’s the fed need to keep easing now?

My Toyota was made in Kentucky.

Road

The Japanese do make some really great vehicles. They just don't really sell the ones ones I want, here. Well. Except for the pre-owned imports . . .

Because at the heart of it, cars are mass-manufactured machines. Vis a vis automobiles: The Germans are the best at machine engineering The Japanese are the best at mass production quality control The US is the best at marketing

Japanese are loyal to their country. America has liberals. Enough said

Maybe bc are not efficient with the gas, for example? As well their size are way too big to find parking easily? Even tho, personally I like them lots

Ahhhhh they don't like infidels?

Most Japanese visitors to Hawaii who rent cars go for a Mustang or some other US-made muscle car, tho'

Because American cars are rubbish - bad rides, plastic interiors. Not just the Japanese, why don’t you ask WHO outside of US does buy US cars!?

Fact. Roads and parking are designed for smaller cars. American manufacturers don't want to build high quality small car.

The Japanese have no use for gas guzzlers, they don't find this prestigious, they understand it's stupidity ! ! Using three to five times as much fuel to get somewhere hasn't got ANYTHING to do with owning a well designed and/or eye catching vehicle ! !

Because American cars suck......

They all have little garages

😂😂😂🚃🚃🚃🚃🚃🚃🚃

Chevy is shit, Toyota any day, unless of course it's Tesla

It's because even Americans drives Toyota Toyota

Japan makes better cars. There are many reasons for this, but one of the leading reasons is US labor unions.

Mercedes sales more in Japan than all American brands combined.

Because they have large tariffs on American cars sold there along with their cars are better.

They run shithouse and when they breakdown (which is often), they cost an arm and a leg to fix?

Review 'reliability' in consumer report, Subaru & Toyota....American cars should be higher...shame on the manufacturers

too raw, needs to be refined there should be special touches on all their parts. you buy car not tractor.

Because their are better, way better...

I think Tesla is a good car.

Because they suck? Just a guess. 🤷🏻‍♂️

Japan once learned from America; now perhaps it time for America to learn from Japan? Made in America from American Automotive parts, and sold in America; and yes, by and to Americans!!! MAGA KAG

Because American cars are crappy and way overpriced. Next question?

Same reason Europeans don't. They are shit.

Because japan car quality superior then american car. 【Except for tesla for future】

Encause they aren’t that stupid.

Probably because Japanese cars are higher quality?

ДА.ДА.ДА.НАВАСТНЫХХХ.ЦЭНТРАЛЬНЙЙЙ.ДЙПЛАМЙРОВАНЫХХХ.НАРМАЛЕК.УТВЕРЖДАЙТ.ЗАПАДНАЯЯЯ.ЗАКОНОДАТЕЛЬСТВА.САБЛЮДАТЬ.ЗАКОНАСТЙ.А.ТО.ТАМ.ЭТА.УКАЗ.ВЕТА.АДМЙНЙСТРАЦЙЯЯЯ.УМНЕЕЕ..ВАС..Й.ЦЙВЙЛЙЗОВЙНЙ.Й.ЖЭЛАЙТ.ЧТО.БЫ.ВЫ.БЫЛЙ.ЗАКОНАПАСЛУШНЫ.Й.ЙСПАЛЬНЙТЕЛЬНЫ.Й.ЧТО.БЫ.ВЫ.БЫЛЙ.УВАЖАЙМЫ.В.ОБЩЙСТВЙ.

Nationalism the Japanese.

ДА.ДА.ДА.НАВАСТНЫХХХ.ЦЭНТРАЛЬНЙЙЙ.ДЙПЛАМЙРОВАНЫХХХ.НАРМАЛЕК.ЗАПАДНАЯЯЯ.ЗАКОНОДАТЕЛЬСТВА.САБЛЮДАТЬ.ЗАКОНАСТЙ.А.ТО.ТАМ.ЭТА.УКАЗ.ВЕТА.АФЙЦЙАЛЬНА.АСФЕДАМЛЯЯЯ.Й.ЗАМЕТЙ.ЧЕСТНА.Й.КАКАЯЯЯ.ТОЧНАСТЬ.ЦЙВЙЛЙЗОВАНА.Й.АТБОРНЫЙЙЙ.ДЕЛЙКАТНАСТЙ.Й.С.ПАКАЗАТЕЛЯМЙ.РАСКРЫВАЙМАСТЙ.Й.УВАЖЭНЙ.НА.РАБОТЙ

Noting wrong with National Pride, if that is what this is. America might try some of it.

It’s obvious why

Except for Tesla, they suck.

Because they are crap?

Because their cars are better.

Serious question?

Any American thought to ask whether American cars are rubbish Rather than the blame game. British don’t buy them except for Ford, not any other brand, nor do Europeans, Asians, Aussies etc. Good only if you like bad rides, plastic interiors

Japanese pay American workers more too

It will change now, Tesla Model 3 is the perfect car for the Japanese market

Too late for US car industry in Japan. How come fails in having studies of Japanese consumers or how to override barriers in Japan markets. Nevertheless both GM and Ford keep a huge payroll of employees in the marketing sector doing nothing successful

They do buy Tesla’s

Good ? !

Maybe the producers dont take enough time to.understand the consumer

Most of us here in the Unitied States don’t want to buy American made cars either. They are useless!

Probably for the same reason as the rest of the world? Tesla might be the only exception.

With the exception of Tesla, Japanese cars are better in every single way.

Clickbait, but honestly, they don’t know the Japanese market, preferences or the practicality of their geographical area.

ベンツやBMWはよく走っています。決して外車だから日本人が買わないわけではない。

They are garbage. Hate to say it.

because japan is a country, japanese buy cars not japan..

燃費悪いし、すぐ壊れる。

toobig toomucheatgas アメ車買うよりも、アメ車置ける駐車場探す方が大変だ。

Maybe because they have a wide selection of higher quality, better designed Japanese cars to choose from?

As Japan has many narrow alleys, driving a large car is difficult. Japan imports oil, so the cost of gasoline is expensive. If it is a compact car and a fuel efficient car, there is a possibility that Japanese people will buy.

They not fuel efficient.

It's simple. American cars are too wide for Japan's narrow roads.

Too big

We Japanese are buying a lot of Germany cars. It's matching with the needs of Japanese market. American cars are mismatching it.

Simply, they are too big and they suck.

“the unique characteristics of the Japanese auto market” Untrue. The north American auto market is the unique in the world.

Left hand drive

なぜ、アメリカの自動車メーカーは、日本で売れるような起業家努力をしない?

Same reason Europeans and most other countries don’t buy them. They’re crap.

cars are mostly big for their narrow old town roads.

凉凉 啦啦啦啦啦 了 了了了。。

Because there not Americans

Unlike Americans Jap's are loyal to there workers.

same reason Americans don't buy the overpriced pieces of crap, Yes I'm talking about you Ford

Simple - they aren't made in Japan

Tariffs?

Probably bc GM had the Cruze that can spontaneously catch on fire

Because it's too big and consume a ton of gas...

because there is no attractive car for us.

I suspect their reasons are similar to their American counterparts choosing Japanese cars over American. ;-)

Because they suck...

Simply bcoz Japanese r very loyal to their Nation and also bcoz of Automic attack on HIROSHIMA & NAGASAKII

Even if it was affordable, have you seen the size of a typical garage. It’s amazing they can even get their own shoebox cars in there.

Tesla model 3, which was built with Japanese garage's size in mind, will be the first American car to have a strong presence in Japan. The main reason is quality. The biggest losers? the German cars, which cannot compete with Tesla.

Because they are huge ..😁😁😁

why the heck would anyone buy an American car, for that matter!

They don't fit

Berry dis-honor-ABUL

Because they know American cars are junk.

Japan is the best of the best...best of the best...

Bc the aren’t nearly as good. Same reason they don’t sell in high numbers in Europe.

Because US cars are junk. No one wants them. Cheap build.

American cars don't rattle on bumpy streets.

American cars are junk.

don't shove a piece of shit down their throats . Make a vehicle they will want to buy becuase of it's real value instead of the plastic shit they make for Americans that is way over priced !

Because American cars are shit

Becose American cars're LOUSY & NOT ADAPTED to the Japanese Market included EUROPE: BIG, High Consumer of Fuel, Expensive, High Pollution Generation ... USATODAY latimes nytimes VanityFair FT WSJ Reuters guardian CNN TIME TheEconomist business Forbes businessinsider

Why would anyone wanna buy trash?

It's ALL protectionism. Same as Brazil.

Because my Subaru will easily get to 200k miles on 1 oil change and my neighbor’s Ford is a POS that’s always at the shop

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