Why Apple has dropped its 'buy now pay later' scheme for US customers: Konrad Pietka

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Apple, the world’s third most valuable company, has recently scrapped its Apple Pay Later feature. The buy now, pay later (BNPL) scheme enabled US-based Apple users to borrow up to $1,000 for purchases, which were then paid back over a six-week period.

The loans were provided by Apple Financing, an Apple subsidiary, with no fees or interest charged. This was an attractive proposition for borrowers, who could access cheap loans in a ‘higher for longer’ interest rate environment. However, the tech giant has now deemed the scheme unfeasible, deciding to withdraw it only a year after its launch.

It has now recovered slightly, with the total value of LSE-listed companies increasing from $2.82tn in November 2022, the moment it was initially overtaken, to $3.18tn at time of writing. Despite this, the gap between the continent’s two largest exchanges has diminished significantly. As of June 17, it was $50m, compared to a difference of $1.4tn in 2016.

 

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