YouTube is in talks with record labels to license their songs for artificial intelligence tools that clone popular artists’ music, hoping to win over a sceptical industry with upfront payments. The Google-owned video site needs labels’ content to legally train AI song generators, as it prepares to launch new tools this year, according to three people familiar with the matter.
They would not be blanket licences but rather would apply to a select group of artists, according to people briefed on the discussions. It would be up to the labels to encourage their artists to participate in the new projects. That means the final amounts YouTube might be willing to pay the labels are at this stage undetermined.