) stock has been decelerating ever since peaking at $58.34 on April 1, 2024. While the latest consumer price index reported a 3.3% rate of inflation, consumer spending is still showing restraint even among the affluent. Consumers are trading down from brand-name products to private-label and generic offerings. Kroger is a benefactor as its private label sales continue to climb even as inflation continues to decelerate.). Kroger is still pursuing its merger with competitor Albertsons Co.
Kroger’s private label business is comprised of the Kroger Brand, Simple Truth, Smart Way, and Private Selection. Its fresh brands include Home Chef, Murray's Cheese, Bloom Haus, Baker Fresh, and Heritage Farm. It recently launched a new brand, Field & Vine, which sells high-quality regionally grown berries. Its private-label pet brands include About, Luvsome, and Pet Pride. Its baby brand is Comforts.
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