First head of Google's Innovation Lab: Here's the No. 1 lesson I taught my co-workers there

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Frederik Pferdt served as Google’s first-ever chief innovation evangelist. Here’s the top lesson he taught to encourage the company’s creative…

A former Stanford University adjunct professor of design thinking, Pferdt worked at Google for 12 years, serving as its first-ever"chief innovation evangelist." In that role, Pferdt created the company's Innovation Lab and co-founded the Google Garage, where employees across divisions and disciplines gathered to collaborate and experiment on new ideas.

The most successful people at the company earned plaudits for their future-facing ideas, so Pferdt worked to teach thousands of other Googlers — from engineers to researchers and designers — how to adopt a"future-ready mind state," he says. "The mind state is really powerful, because it gives you so much control over how you perceive the events in your life," Pferdt says, adding:"If people start to embrace this notion of a mind state, I think they also might have an ability to make better choices see more opportunities."This is the first step to countering anxiety and uncertainty, Pferdt says.

 

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