Nike misses quarterly revenue expectations on choppy demand for its sneakers

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Nike News

Sportswear Company,Fourth-Quarter Revenue,Market Expectations

Even though Nike has outlined a plan to streamline its portfolio, analysts note that it would be some time before the sportswear company can revive demand as...

- Nike missed market expectations for fourth-quarter revenue on Thursday, as the sportswear giant lost ground to newer brands.Even though Nike has outlined a plan to streamline its portfolio, analysts note that it would be some time before the sportswear company can revive demand as innovation and launches of new product lines take time.

Nike's efforts to drive more sales through its direct-to-consumer channel have also taken a hit as customers turn more picky about their non-essential spend and look to spend their dollars on more fashionable and innovative brands On and Deckers' Hoka. The company's fourth-quarter net revenue fell to $12.61 billion from $12.83 billion a year earlier. However, analysts had expected $12.84 billion, per LSEG data.

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